Why launch a dental membership plan?
Launching a dental membership plan is one of the most effective ways to create predictable recurring income, strengthen patient loyalty, and build a more resilient dental practice.
Whether you’re introducing a dental plan for the first time, expanding your private offering, or looking to create a stronger foundation for future growth, Patient Plan Direct will help you design and launch a fully practice-branded dental membership plan tailored to your goals.
With expert support, low administration fees, and a proven implementation process, we’ll help you create a successful membership plan that benefits both your practice and your patients.
Benefits for your practice
Dental membership plans help practices create a stable, recurring monthly revenue stream. They also encourage regular attendance, improve patient retention, and support a preventative approach to oral healthcare. Benefits for your practice include:
- Predictable recurring monthly income
- Improved cash flow and financial stability
- Increased patient loyalty and retention
- Reduced appointment gaps and cancellations
- Stronger patient relationships
- Greater business resilience
- Enhanced practice valuation and long-term growth potential
- Strengthen your practice brand with our white-labelled solution.
For patients, membership plans provide affordable access to regular dental care through manageable monthly payments, helping them maintain better oral health and avoid costly treatment in the future.
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Practice-branded plans designed for patients
Every dental practice is different, which is why we don’t believe in a one-size-fits-all approach.
Our dental membership plans are fully customisable, allowing you to tailor pricing, benefits, and plan structures to suit your patient demographic, treatment philosophy, and business objectives.
You’ll retain full control over:
✓ Monthly membership fees
✓ Included examinations and hygiene appointments
✓ Preventative care benefits
✓ Treatment discounts
✓ Additional member benefits
✓ Patient communication and branding
Most importantly, your patients engage with your practice brand rather than a third-party dental plan provider, helping strengthen loyalty and reinforce the value of your business.
Book a CallWhy choose Patient Plan Direct?
Since 2009, we’ve helped dental practices across the UK successfully launch and grow dental membership plans.
Today, more than 1,000 practices trust Patient Plan Direct to support their recurring revenue growth through:
- Low administration fees
- Practice-branded membership plans
- Dedicated client services support
- In-practice and virtual training
- Proven launch processes
- Flexible dental plan structures
- Ongoing business support
- Industry-leading expertise
Our goal is simple: to help your practice generate sustainable recurring income while delivering outstanding patient care.
- 1000+
- dental practices supported by PPD nationwide
- 2009
- the year we began making practices more profitable
- 50%
- year-on-year increase in New Plan Launch enquiries
- 26
- happy members in our expert team
Expert support throughout your plan launch
Launching a dental membership plan involves far more than setting a monthly fee. Our experienced team will guide you through every stage of the process, including:
- Membership plan design
- Pricing strategy
- Financial forecasting
- Team training
- Patient communication
- Practice-branded marketing materials
- Launch planning
- Ongoing support and plan optimisation.
We take the time to understand your objectives and create a plan structure that works for your practice, your team, and your patients.
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Opening a new dental practice?
Our squat practice pathway can help you build revenue from day one
Launching a new dental practice presents a unique opportunity to establish recurring income from the very beginning.
Our dedicated New Plan Launch Roadmap was developed specifically for start-up and squat dental practices looking to attract patients, generate predictable revenue, and build long-term business stability.
By introducing a practice-branded dental membership plan from the outset, many new practices can accelerate patient acquisition, improve retention, and establish a strong financial foundation.
Flexible dental plan options
We offer a range of flexible dental plan options to suit different practice models and patient needs.
Maintenance or membership plans
Maintenance or Membership plans are ideal for squat dental practices and NHS conversions. This is our most popular plan service, which typically includes standard routine dental care. Patients on this plan will pay for any additional treatment required.
- The plan promotes preventative dentistry.
- Typically includes a set number of examinations and hygiene visits per year.
- Gives patients access to other benefits you decide on, such as discounts on other treatments.
- Ensures a recurring monthly income for your practice.
Full care/capitation plans
A Full Care or Capitation plan is a comprehensive dental practice plan for your patients, covering preventive and restorative oral care treatments, enabling you to customise the patients’ fees, depending on their oral health.
- The plan categorises patients by their oral health needs, and sets their monthly plan price accordingly.
- Offers comprehensive care to your patients at an affordable monthly rate.
- Allows patients to budget for the care they need.
- Ensures a recurring monthly income for your practice.
Hygiene plans
This type of plan typically includes a set number of hygienist appointments per year to help patients stay on top of their oral hygiene.
- The plan promotes preventative dentistry.
- Appointments provide opportunities to identify unexpected oral health needs and discuss further treatment.
- Ensures a recurring monthly income for your practice.
Children’s plans
To ensure children get access to a private dentist at a lower cost, we also offer plans specifically for under-18s.
- Some practices offer ‘family discount’ plans, which offer a discount on the standard plan price.
- This ensures you nurture patient loyalty for the years ahead.
See how other practices grew their dental plans from day one
Frequently Asked Questions about New Plan Launch
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We take pride in adopting a very transparent fee structure and are the only major dental practice plan provider that publishes our monthly admin fee on our website. We have a three tier structure for our admin fees, and the most you will ever pay is £1.36 per patient (including VAT and Global Dental A&E cover for patients).
Additionally, there is a nominal annual licence fee, which is thoroughly explained to ensure complete transparency. Our fees not only provide substantial long-term savings but also deliver exceptional value compared to other major plan providers.
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We are here to help and support you with getting your dental plan fees right, ensuring they are profitable to your practice and affordable and attractive for patients. We can guide you on how to structure a range of different plans to suit a variety of patients’ needs, and how to price these plans. However, there is complete flexibility and discretion in what your plans include and their price point.
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We currently work with over 1,000 dental practices across the UK. This comprises a mix of independent practices and those affiliated with corporate groups.
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Every client has access to one of our dedicated and highly experienced Business Development team who provide the necessary tools, advice, training, and support to ensure you achieve your dental plan objectives.
Alongside our Business Development team, you will also have access to a highly responsive Client Services team, who are on hand to help with all aspects of dental plan administration. Whether it’s a patient query or help using our online client portal, you can expect efficient and thorough service from a team that genuinely cares about delivering first-class support.
We provide dental practice-branded marketing materials to help promote your plans, including promotional leaflets, posters, TV assets, and social media templates. We also offer further advice, tools, training, and tips to ensure you are best placed to market your plans effectively.
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We charge a one-off set-up fee of £395 inc. VAT that covers:
- training from our Client Services team on the patient sign-up process and using our easy-to-use online client portal for all plan management, reporting and insights;
- team training from one of our Business Development team members to cover all aspects related to achieving your specific plan objectives, including but not limited to; communication tactics, the patient journey, understanding the Global Dental A&E Scheme benefit etc;
- the design of dental practice-branded promotional leaflets and posters;
- other optional marketing resources, such as waiting room TV assets and social media templates;
- comprehensive management of all steps involved in the Simple Switch process if you are switching from another plan provider;
- organising patient communication mailings as required
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Patients pay a one-off fee of £8 when they join one of your plans – collected with the patient’s first payment. This fee does not apply to any plans specific to children. Your patient pays the fee, and it is not a cost to your practice.
Our registration fee is lower than that of other major dental practice plan providers. In our experience, a nominal registration fee does not deter patients from joining a plan. It helps them commit to the plan and lessens the risk of patients cancelling shortly after joining.
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