Team working in the Patient Plan Direct office

Meet The Team at Patient Plan Direct

We are a diverse group of passionate individuals. We share a commitment to excellence, and together, we deliver exceptional service and results for our clients.

Meet the talented individuals who are at the heart of Patient Plan Direct!

Simon Reynolds

Managing Director

Simon Reynolds

Managing Director

Having been with the company since the early days, Simon has seen the company and team grow from being a small start-up challenger brand to a now well-respected and thriving major plan provider.

Hobbies?

I am a keen golfer, skier, and all-around sports lover, from darts to football and everything in between.

Fun fact?

I won a national writing competition at school, and Bob Holness presented me with my prize.

Music taste?

House music. Tech and progressive house, not the chart stuff.

Jeanette Woodall

Operations Director

Jeanette Woodall

Operations Director

Jeanette started PPD in 2009 and has seen the business evolve into the company it is today. She oversees everything to ensure the smooth running of dental plan operations for our clients.

Hobbies?

Horse Riding, also not so much of a hobby but travelling and eating out – love to try out new food places.

Fun fact?

I started PPD in 2009 with Conrad Broadbent.

Music taste?

I am an 80’s girl!

Suzanne Gillan

Head of Operations

Suzanne Gillan

Head of Operations

Suzanne ensures seamless operations across various fronts, from managing our clients’ dental practice plans to organising annual team-building events and everything in between.

Hobbies?

Travel and Spending time with friends and family.

Fun fact?

I’ve never broken a bone.

Music taste?

90’s R&B and pop.

Marie Agnew

Head of Client Services

Marie Agnew

Head of Client Services

Marie is a walking encyclopaedia for dental plans and Patient Plan Direct. There’s no question too challenging for her to answer! Marie brings a wealth of expertise and a nurturing touch to our client services.

Hobbies?

Jigsaws, swimming, travelling, watching crime documentaries, and family time.

Fun fact?

As a huge Liverpool FC fan, being the great niece of Everton legend Dixie Dean goes against the grain!

Music taste?

All things 80’s and Queen especially. Never saw Freddie Live ☹

Janice Charlton

Head of Business Development

Janice Charlton

Head of Business Development

Having been in the dental industry for over 30 years and completely passionate about dentistry, Janice has a track record of turning dental practices into financial successes.

Hobbies?

Loves to travel to far-flung destinations! Yoga. Theatre.

Fun fact?

Big reality TV fan, love Big Brother and Love Island.

Music taste?

Eclectic! Love musical theatre.

Matthew Hadman

Head of Dental Groups

Matthew Hadman

Head of Dental Groups

With extensive experience in the dental industry, he possesses invaluable insights into what it takes to drive the success of a dental practice.

Hobbies?

Cooking and walking my dog to enjoy the tranquillity of the Countryside.

Fun fact?

As a child, I had a 2-foot-tall monkey toy. He sits on the sofa in my kitchen!

Music taste?

I'm a classical man— Chopin's Piano Concerto No.1 in E Minor is a favourite.

Dan Nulty

Business Development Manager

Dan Nulty

Business Development Manager

Dan seamlessly runs his clients’ accounts with precision and is committed to transforming his clients’ practices, taking them to new heights of success.

Hobbies?

Walking the dog, watching my kids play sports and coaching my son’s rugby team.

Fun fact?

Grew up in Germany, Hong Kong and Cyprus.

Music taste?

Love Indie, Britpop, 70s disco and a closet Swifty.

Emma Wilks

Business Development Manager

Emma Wilks

Business Development Manager

With extensive dental industry experience, she understands what it takes for a practice to achieve freedom and financial success by incorporating dental plans.

Hobbies?

Holidays, cruising, I never sit still - life is too short to be in one place for too long.

Fun fact?

My nickname is Jayne McDonald, as I cruise more than she does!

Music taste?

I like everything, especially the 80s, and music just to chill out.

Allison Cruickshank

Business Development Manager

Allison Cruickshank

Business Development Manager

Allison takes pride in supporting and developing her customers to grow their individual selves and their practice as a whole.

Hobbies?

Walking, reading, gym.

Fun fact?

Played netball for Scotland (a long time ago)!

Music taste?

80s disco and dance music.

Chelsea Holland

Relationship Manager

Chelsea Holland

Relationship Manager

Chelsea has extensive experience in successfully launching new plans and delivering exceptional client results.

Hobbies?

Long walks, travel and spending time with my family and little girl.

Fun fact?

I’ve been the same height and shoe size since I was 14. I am now 30!

Music taste?

My go-to is early 2000s R&B and Hip Hop. Usher or Ashanti especially.

Jess Knight

Groups Relationship Manager

Jess Knight

Groups Relationship Manager

With experience working in practice, Jess supports our many dental group practices to ensure they maximise their dental plan patient base.

Hobbies?

Going to the gym and going on hikes.

Fun fact?

I was once a singer in a band ha!

Music taste?

Indie,rap, rock drum and bass, dance!

Dan Broadbent

Relationship Manager

Dan Broadbent

Relationship Manager

Dan thrives on implementing dental plans within his clients’ practices. He also oversees our Partner Network of collaborative industry experts.

Hobbies?

Golf, and I regularly follow Manchester United in the UK and Europe.

Fun fact?

When in primary school I wanted to be a dentist.

Music taste?

From Coldplay to Drake and anything in between! Radio 1 does the trick.

Shula Wilkinson

Client Services Team Leader

Shula Wilkinson

Client Services Team Leader

With a passion for training and unwavering commitment to our clients, Shula is an invaluable asset to her team.

Hobbies?

Going on walks, meeting friends in the pub, cruises.

Fun fact?

Used to play the trombone in the school band.

Music taste?

I like all kinds of music, but I haven't got a favourite.

Kev Jones

Onboarding Coordinator

Kev Jones

Onboarding Coordinator

Kev is an Excel whizz, ensuring efficient data management and analysis, a vital part of our operations.

Hobbies?

Sport, Gaming, Sci-fi/Horror films.

Fun fact?

Been to over 100 music festivals in 20+ countries.

Music taste?

Heavy Metal but likes all music.

Carolyn Griffiths

Onboarding Coordinator

Carolyn Griffiths

Onboarding Coordinator

With exceptional knowledge of plans and a pivotal role in onboarding new clients, Carolyn has a wealth of expertise to support clients.

Hobbies?

Walking, swimming, spinning step aerobics, DIY.

Fun fact?

I self-published a book of verses for hand-crafted greeting card makers.

Music taste?

Anything except heavy metal!

Danielle Tague

Client Services Coordinator

Danielle Tague

Client Services Coordinator

Prompt and efficient, Danielle skilfully attends to client queries, consistently delivering high satisfaction to our valued clients.

Hobbies?

Visiting National Trust sites, reading, family days out.

Fun fact?

I was an extra in Brookside and Hollyoaks.

Music taste?

Nickelback, Blink 182, Eminem, Missy Elliott - basically, everything!

Jess Johnson

Client Services Coordinator

Jess Johnson

Client Services Coordinator

Jess joined in 2024 and has a wealth of experience in client service roles, which will strengthen our highly responsive client services team.

Hobbies?

I enjoy long walks and spending lots of time with family and friends.

Fun fact?

I can’t think of a fun fact I want to make public!

Music taste?

My favourite band in the world is Coldplay. 😊

Natalie Horton

Fee Increase Coordinator

Natalie Horton

Fee Increase Coordinator

Natalie spearheads annual fee increases, leveraging her experience from previous roles to ensure seamless operations.

Hobbies?

Travel, craft, DIY, and I have a beauty business for lashes and brows.

Fun fact?

I saved someone’s life and received an Award from Cheshire Police..

Music taste?

A bit of everything, 90s R&B and Afrobeats the most!

Lydia Byrne

Fee Increase Coordinator

Lydia Byrne

Fee Increase Coordinator

As part of the fee increase team, she supports clients and understands their challenges due to her previous role as a Dental Nurse.

Hobbies?

Running, travelling, scenic walks and socialising with friends.

Fun fact?

Currently training for a half marathon.

Music taste?

A bit of everything but especially early '00s R&B!

Kristin Fretwell

Marketing Manager

Kristin Fretwell

Marketing Manager

Kristin thrives on thinking outside the box to bring fresh ideas to promote PPD’s services, with an emphasis on digital marketing.

Hobbies?

Running, weight training, cooking, family time.

Fun fact?

As a tall kid, I was nicknamed Jolly Green Giant after the sweetcorn ad!

Music taste?

'90s grunge, rock, R&B and Motown.

Chris McGuinness

Graphic Designer

Chris McGuinness

Graphic Designer

Our lead designer delivers eye-catching designs across all PPD marketing as well as creating promotional items for clients.

Hobbies?

I love music, really into my weightlifting and I'm a big Arsenal fan.

Fun fact?

I play the bass guitar in a band.

Music taste?

Rock and metal, particularly heavy and shouty stuff!

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