Goodwin & Associates
In this insightful video testimonial, Dr Deborah Goodwin shares her extraordinary journey of transitioning her long-established dental practice from the NHS to private dentistry, which was a bold move that resulted in rapid, sustainable success. After dedicating three decades to the same practice, including 14 years as an associate and 16 years as the practice owner, Dr Goodwin reached a pivotal moment. Like many dentists across the UK facing growing pressures within NHS dentistry, she knew something had to change. Her decision to fully convert her practice to private dentistry was transformational.
What makes her story even more remarkable is the speed and scale of her success. With the specialist support of Patient Plan Direct, Dr Goodwin achieved what many practices hope for, but few accomplish: she gained an incredible 3,000 plan patients in just 12 days, setting a new record (at the time) for the fastest full-practice conversion for a Patient Plan Direct client. This achievement highlights what’s possible when expert guidance, strategic planning, and personalised and timely patient communication come together.
All clinical testimonials are provided by GDC-registered professionals. Dr Deborah Goodwin (GDC: 61168).
In the video testimonial, Dr Goodwin openly discusses the reasons that led her to walk away from NHS dentistry. By choosing to transition to private practice, she regained control of her time, her clinical standards, and more.
The testimonial also reveals how Patient Plan Direct played a crucial role in her success. The tailored onboarding process, structured conversion roadmap, and hands-on, IP-person support gave Dr Goodwin and the dental practice team complete confidence throughout the transition from NHS to private.
If you’re a practice owner or principal dentist considering the move from NHS to private practice, Dr Goodwin’s story offers invaluable insights. Her experience proves that with the right plan, team, and communication strategy, even a complete practice conversion can be executed quickly, clearly, and with extremely positive patient uptake.
Watch the full on-demand video to learn:
- Why Dr. Deborah Goodwin made the life-changing decision to leave NHS dentistry
- The exact roadmap she followed to convert her entire practice to private care
- How Patient Plan Direct’s tailored support enabled such rapid, record-breaking results
Whether you’re exploring private dentistry for the first time or actively planning a conversion, contact us and let’s discuss how we can work with you to ensure you achieve a hugely successful NHS to private conversion too.
Successful NHS-to-Private Dental Conversion Case Studies.
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