Patient reviews are gold. They build trust and can sway someone to choose you over the dentist down the street. A strong Google Business profile with positive reviews can boost your practice’s visibility, improve your reputation in the local community, and bring in new plan patients. In this blog, we aim to share tips on how to maximise the benefits of this free platform to boost your business.
Make it easy to leave reviews
Happy patients are often willing to share their experiences—you need to ask! There are several ways to do this easily:
- Send a follow-up email or text after appointments with a direct link to your Google review page
- Display signs in your office with a QR code leading to your review section.
- Add a dedicated page on your website with instructions on how to leave feedback.
- Just ask at reception when they are about to leave (as long as they have had a good experience, of course!)
The easier you make it, the more likely patients will follow through.
Why responding to reviews matters
Engaging with both positive and negative reviews demonstrates that you value patient feedback. Thanking happy patients reinforces goodwill and encourages others to leave reviews. Addressing negative reviews in a professional manner can turn a bad experience into an opportunity to show excellent customer service. A thoughtful response demonstrates that you care about patient satisfaction and proactively address and improve negative experiences.
More reviews, more patients
Google favors businesses with frequent, high-quality reviews, which can increase search rankings. This means more visibility and potential patients choosing your practice over your competitors.
Make reviews a regular part of your patient engagement strategy, and watch your dental practice grow!
While we are talking about reviews, if you would like to leave one for Patient Plan directly, click here!Â