Elmet Dental (Full Conversion)
The co-owning principal dentists of our practice had already completed principal-led conversions at the practice a couple of years ago, leaving NHS dentistry to the associate dentists. We had successfully introduced a membership plan at the practice with PPD to manage the transition, which had been well received by patients and allowed the principals to take the time to deliver the care their patients deserved. Fast forward to 2020, we were still struggling to make NHS care commercially viable at the practice. Our contract value was simply too low to deliver the care our patients needed and we were becoming increasingly frustrated in having to work in a time-pressured environment. It was really hard to explain this to patients considering their lack of understanding of the NHS system from a practice perspective. We had seen an increase in patient needs due to lockdowns and people having more time at home with a greater opportunity to snack! We were inundated with cases of caries, which made our NHS operations even more challenging on top of the challenges of operating under Covid restrictions.
We knew the writing was on the wall and ultimately we had to make the move to drop our NHS contract, but we were naturally apprehensive. In considering also the global pandemic, the whole thing seemed very daunting, but we decided to reach out to PPD to explore our options.
How did Patient Plan Direct help you succeed?
“Our conversion has been a great success and we’ve exceeded our targets by some margin, thanks to a well-thought-out and well-executed plan with the support of PPD. It’s never a simple transition to make such big changes and there have been some unexpected challenges along the way, such as dealing with the local press, but all considered we have now planted solid foundations for the future – we can provide the maintenance-focused dentistry we want to in a less pressured environment. We also know that the patients that have stuck with us want to come and see our team, rather than just access NHS care at any old practice. We are thrilled with the support of PPD through this process. I’d encourage other practices to take the leap to private dentistry.”
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