Smile Stories
When it comes to building a successful, patient-focused dental practice, choosing the right dental plan provider can make a measurable difference to both brand loyalty and long-term profitability. In this case study, Dr Zak Kara and co-principal Dr Gareth Edwards share why they made the strategic decision to move away from Denplan and transition their dental plan patients to Patient Plan Direct’s white-labelled dental plans.
Like many forward-thinking practice owners, Zak and Gareth were actively reviewing their plan provider. Rising costs, increasing administrative pressure, and the desire to protect the patient experience prompted them to explore alternative dental plan solutions. While reducing costs was important, it would never come at the expense of how their patients were treated. For them, maintaining a high-quality, personal experience remained the top priority.
As they began conversations with Patient Plan Direct, two things stood out immediately. First, the clear cost savings compared to their existing provider. Second, Patient Plan Direct focuses on looking after patients and practices, not just on managing plans. From the outset, Zak and Gareth felt a genuine connection with the team, one that aligned closely with their own values and the way they run their practice.
“The connection we made with the team was very much aligned with how we work and
That alignment gave them the confidence to use the experience and expertise of the Patient Plan Direct team to support their switch. From planning and communication through to implementation, Patient Plan Direct provided structured, plan-focused support designed to minimise disruption for both the practice and its patients.
A major driver behind the switch was the opportunity to move to a white-label dental plan. By choosing Patient Plan Direct, Zak and Gareth were able to create a plan that was truly their own, that strengthened their brand rather than promoting a third-party provider. Their patients are now members of a practice-owned membership clinic, reinforcing loyalty and long-term relationships.
“Our plan is white labelled, so it’s our plan, not the brand of a plan provider, and that means a lot to us,” says Zak. This approach has enabled the practice to strengthen its brand identity, enhance patient engagement, and position itself as a membership-only clinic with a clear focus on continuity of care.
Beyond branding and patient loyalty, Patient Plan Direct has played a significant role in supporting the practice’s ongoing growth. Reduced administrative costs, efficient online systems, and responsive support have freed up valuable time for the team to focus on patient care and business development.
Reflecting on the decision to leave Denplan, Zak is clear: partnering with Patient Plan Direct was “a complete no-brainer.” Watch this video case study to hear directly from Zak and Gareth.
All clinical testimonials are provided by GDC-registered professionals. Dr Zak Kara (GDC: 177501) and Dr Gareth Edwards (GDC: 229143).
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