Get to know Christine Smethurst – our newly appointed Business Development Manager covering the Northern region 

What is your role at Patient Plan Direct?

I’m the Business Development Manager for the North of England. My role is to help dental practices develop a patient plan and to encourage and support the practice to develop this plan year on year. 

Why did you choose to join the team?

I was looking for a client-facing sales role that was in the area of dentistry. I have worked in a sales role before but really wanted to expand my skill set. For me, Patient Plan Direct was the perfect fit. 

How did you get into the dentistry sector?

I became a dental nurse in 2002. I worked for many years in practice, achieving qualifications in radiography, impression taking and treatment coordination. In 2012, I completed a degree in Primary Dental Care and went to work at the Leeds Dental School helping train dentists. 

What do you hope to achieve in your role?

I really want to help my current clients develop their colleagues to build their patient plan base. For me, training is key so I would like to help them improve. I’m also excited to work with new clients to help them make their practices as profitable as possible. 

What album are you currently listening to?

In the house, I listen to 6 music. In my car, it has to be Heart80s. 

What three things could you not get through the day without?

Coffee, eyebrow pencil, mascara 

 What TV series are you currently watching?

I have a 4 year old so I don’t watch much TV unless its Cbeebies! By the time I get my little one to bed the day is nearly over. I do love nature programs though, especially David Attenborough. 

If you could have a celebrity friend who would it be and why?

David Mitchell, he cracks me up. He’s a talented man.  Have I got news for you is amazing when he’s on there. 

If you could have any talent what would it be?

To be able to sing. I love music and I don’t shy away from a  mic. I love being on stage but my ability to sing is terrible. Which is a mass shame as I am generally really good at knowing all the words to a song!