Apply a fresh approach to your dental business
While the UK is currently in the midst of an Arctic freeze, with blizzards, snow fall, and ridiculously low temperatures being forecast, you would be forgiven for losing sight of the fact that it will officially be Spring in just a few weeks time.
Spring always brings about a sense of hope and fresh direction, thanks to its connotations of new beginnings, development, and growth. With that cheerier thought in mind, we thought it would be nice to focus on how this season can be an effective driver for an updated focus in your business.
This spring clean is all about sprucing up your service list. Take a good look at your existing treatment offering and see if it needs to be streamlined; is there anything on there that isn’t currently being taken up by patients? If there is, ask yourself why.
If it is because patients are turning it down as an option, could the price be too high or is there a more attractive solution that is more often preferred? If this is the case, you could possibly look to remove this from your service menu.
However, if it’s something that you’re simply not offering, is it because you don’t enjoy it anymore? This could be another reason to drop a service. If it is because you don’t feel confident carrying it out but would love to do more, perhaps look into a refresher course to enhance your skills in this area. Many providers offer this level of support, and as you’ve already made an initial investment in products and training it’s worth following up on this.
Before adding anything new, carry out a spring clean because offering too much can be detrimental – it’s confusing for the patients and costly in terms of your own stock.
The spring clean gives you a fresh set of eyes on your business, highlighting what can be improved by removing some things, but it can also show up gaps that could be filled with exciting new services. This could be a treatment that you don’t already currently offer, such as short-term orthodontics or dental implants, or a service that could boost your profits such as a patient membership plan.
Before introducing anything new, work out whether it’s viable. If it’s a treatment, ask your patients if they would find it beneficial. For example, if you currently provide lots of cosmetic dental treatments, facial aesthetics could work well alongside these and may appeal to your existing patient base.
We often find that the introduction of a patient membership plan can be a factor that really helps to push a practice to the next level, benefiting in several ways:
- Regular and predictable recurring income and improved cash flow
- More time spent with the dentist/hygienist to ascertain a patient’s requirements and carry out comprehensive examinations
- Discuss the wider choice of high quality treatment options if required
- An excellent vehicle to introduce private dentistry as an alternative to NHS.
- Creates patient loyalty resulting in long lasting relationships and business sustainability
- Helps attract and retain more patients
To find out more about the simple, effective, and low-cost solution that we offer to enable your practice to offer your own-branded membership plan, drop us a line on 0844 848 6888.
- On 23rd February 2018