A belated Happy New Year from everyone at Patient Plan Direct – Outstanding business of year at the 2016 dental industry awards.
By now I’m sure you will have reflected on 2016 and made plans to ensure a successful 2017 for your dental practice.
If your practice already offers patients a full care or membership plan, or your 2017 strategy includes launching a patient plan, have you considered how you are going to maximise the number of new joiners and ensure your plan is as beneficial as possible for your patients and as profitable as possible for your practice?
Here are our top ten tips to maximise the success of your patient plans in 2017…
Tip 1. Review your provider costs
If you already work with a plan provider, do the admin fees they charge represent good value? There may be other providers that apply much lower fees and a great service, significantly improving your practice profits… Like Patient Plan Direct
Tip 2. A defined patient journey
Do you have a clearly defined patient journey that the whole team is aware of and implements consistently when it comes to promoting your patient plans? Is so, review and refine. If not, define asap
Tip 3. Target lapsed patients
Market to your lapsed patients to emphasise the important and benefits of regular visits to the dentist and the amazing value of your patient plans. Ensure you include a call to action highlighting how to sign up to your patient plan
Tip 4. Check promotional material is up to date
Does your membership plan related promotional material need refreshing or updating? Creating new posters, brochures, content for your practice TV etc. can be quick and easy and have a real impact
Tip 5. But don’t rely on printed material
Don’t assume that having plenty of printed promotional material counts as your entire plan promotional tactics. Nothing is more powerful than verbal communication and interacting with patients consistently to promote your plans
Tip 6. Team incentives
Reward your team for their efforts in really pushing plan promotion and greater uptake. You may consider a reward per patient signed up to plan across a fixed period
Tip 7. Create or review online content
Ensure your plan is clearly detailed and easy to find on your website. New patients may specifically look for a practice with a patient plan. Share this content via your digital and social media marketing e.g. e-newsletter, Twitter, Facebook
Tip 8. Are you offering the right range of plans
Are you offering a full range of plans that meets all of your patients care requirements and budgets? If not, without offering an excessive number of options, ensure you introduce further plans that are the right fit for your unique patient base
Tip 9. Focus on the benefits
Ensure anything that promotes your plans focuses on the benefits of your plans more than just the features. Features tell, but Benefits sell
Tip 10. Monitoring cancellations
As well as pushing to add new plan patients, it’s important to retain those patients already on plan and monitor any patients that cancel their plan, understanding their rationale. It may be that you could offer a lower cost plan, which better fits their change of circumstances.
Why work with Patient Plan Direct?
Quite simply our administration fees are significantly lower than working with other plan providers, yet we still provide a first-class service and expert support.
Our administration fee of only £1.20 per patient per month includes:
- Plan growth advice, support and team training from a dedicated business development manager
- Worldwide Dental A&E cover (including cover for implants following an accident – terms apply)
- Practice-branded patient plans – promoting your brand not ours
- Online or paper based patient sign up
- Practice-branded promotional material
- Access to an admin portal accessible 24/7 as well as our customer support team
How we can help?
Whether you’re interested in switching plan provider to significantly reduce practice costs, or launching a plan for the first time to offer greater choice and nurture patient loyalty, we can help!
Contact our team today to book an exploratory meeting.
- On 12th January 2017