Loyalty plays a big part in our lives. It’s a trait we look for in our friends, partners, and colleagues, as well as something we’d ideally like to find in our customer base, too. However, we have a lot more control over who we associate with in our private lives, if someone is disloyal we can choose to disassociate with them, but when it comes to customers we really can’t be so picky.
The secret instead, is to attract the right kind of patients to your dental practice. Think about what makes you loyal to a business, why do you consistently go back? Some of the main reasons for this are good customer service, the right level of products and/or services for your needs, friendly staff, pleasant surroundings, etc. All of these things add up to an excellent customer journey, where each element works alongside each other to create a lovely overall experience.
Attract the right patients
We hear a lot about the patient journey in a dental practice, but if you want to attract loyal patients this is where you need to start. Really analyse each aspect that your patients encounter in order to assess the areas that could use some attention to make the process smoother and more inviting, and then implement the changes. A good tip is to think about things not just from the moment patients arrive, but before this. If you want to attract new customers who are visiting you for the first time, they’ll need to know the best way to get to you so update your website with information about public transport links and places to park.
If you’re thinking about implementing a difference to your practice, such as a move away from the NHS or introducing a patient payment plan, you need to have loyal patients on your books who won’t flee at the first glimpse of change. At Patient Plan Direct, our business development managers are on hand to provide support throughout the process of setting up a patient plan, and will help you to analyse your existing patient base to see whether you have loyalty on your side, which will aid take up of a plan.
We offer the lowest admin fees on the market and can tailor our plans to suit your practice, allowing you to create a something bespoke and well-priced to attract patient interest. Not only do our plans include worldwide dental A&E cover as standard, they are also practice-branded because we believe your loyal patients will feel more confident buying into your brand than ours. Give us a call on 0844 848 6888 or drop us an email at [email protected] to find out more.
- On 31st July 2017