Give your dental business a boost
When asked why they chose their career path, most dental professionals will answer with reasons along the lines of a desire to help people, wanting to build a career that merged interests in both science and creativity, following family footsteps, etc. It is unusual to hear ‘building a successful business’ as a reason particularly high on that list, but at some point we have to accept that owning and running a dental practice needs to aim for exactly that.
Dentistry is a profession and a career, while being a practice owner also means running a business, too. That’s a huge extra commitment to throw into an already very busy mix, and not a skill set that is taught at dental school. Of course, there are business courses available to attend as a postgraduate, but this often means putting off developing those essential dental skills to hone the career of your dreams, so it’s a tricky balance to get right.
If we bring things down to basics, in order to grow your dental practice you need one major factor. Patients. So, how do we get more patients through the door? There’s lots of ways of doing this, including introducing new treatments that people in your area desire, or introducing a patient plan to help encourage regular attendance in a cost-effective manner. However, building a network of local businesses and services can give your patient plan a boost and make it even more desirable by offering patients a whole host of benefits. Let me explain…
Grow a local network
Think about the local businesses you use and would recommend, such as a hair salon, local restaurant, fashion boutique, independent home decor shop, etc. All of these places could offer the potential to work as partners with your dental practice to create a network of services that offer mutual discounts within the group. Of course, you’d need to work out the fine details with each vendor, such as the promotion available at each venue and how customers will prove they are part of the scheme (perhaps through the use of a membership card). I would also advise avoiding competitors within your network – such as two restaurants or hair salons – as you want the relationships within your group to be as harmonious as possible!
Schedule quarterly catch ups in your local pub (keep things casual) to exchange ideas, see how things are going, and come up with ways in which you can improve the offering for your expanding, mutual customer base. The idea is that by working with businesses within your local area, you will build up both your reputation and client base. Winner!
This is just one idea of how to take your patient plan to the next level to really grow your patient base and your profits, too. We’re sure there are plenty of other business-boosting schemes out there that you’ve tried and tested, and we’d love to hear your stories (good or bad, we can all learn from the things that didn’t quite work, too)! Get in touch with us on Facebook @PatientPlanDirect, on Twitter @PatientPlan or via email [email protected].
- On 5th September 2017